How to launch on Product Hunt
A one-day spotlight in front of a large, general tech audience.
- Free option
- Free to launch
- Free-tier wait
- None: you pick the day (as stated)
- Badge or link required
- No
- Cheapest paid option
- Free (no paid launch)
- Dofollow: they say
- Not verified
- Dofollow: we saw
- rel="ugc", no nofollow, on 2 of 2 product pages (example)
- Audience
- Not published by Product Hunt
What it is
Product Hunt is a daily leaderboard of new products. Makers (or other community members) "hunt" a product, and the community upvotes, comments and shares it while it competes on the homepage for spots such as Product of the Day. Its own launch guide answers "Is Product Hunt free?" with "Yes. It's 100% free to use."
Who it is best for
Makers who can prepare a launch day properly: a network to tell, a clear demo, and time to answer comments for the whole day. It is less forgiving if you post and walk away, because the ranking is a same-day race against everything else launching.
How to submit
- Create a personal account. Product Hunt says company accounts are prohibited, so launch as a person.
- Read the official launch guide at producthunt.com/launch and prepare your listing: name, tagline, images or a video, and a first comment explaining why you built it.
- Pick your day. Product Hunt's own advice is that the best day is "the day on which you're most prepared", and it names 12:01 am Pacific Time as the best time for makers planning ahead.
- Submit the product and stay around all day to reply to comments.
Free vs paid
| Option | Price | What you get |
|---|---|---|
| Launch | Free | Product Hunt's FAQ: "100% free to use" |
| Advertising | Not listed publicly | An Advertise link exists; no prices on the launch guide |
Dofollow or nofollow?
We did not verify whether Product Hunt's outbound product links pass link equity, so this guide makes no claim either way. Treat a Product Hunt launch as a traffic and feedback event, not an SEO purchase.
Our check, 2026-09-30: rel="ugc", no nofollow, on 2 of 2 product pages. Example we checked: producthunt.com/products/agent-identity. We read the rel attribute on the link to the maker's own site; a link without nofollow or ugc passes ranking signals, while nofollow and ugc ask search engines not to.
Tips
- If someone else already hunted your product, Product Hunt's guide says you can either make the most of it and relaunch later, or contact them quickly for help.
- Launch timing matters because the day's leaderboard starts at 12:01 am Pacific Time.
- A launch is a one-day event. Plan what the traffic lands on: a working product, not a waitlist.
Product Hunt FAQ
Is Product Hunt free?
Yes. Product Hunt's launch guide says it is 100% free to use.
What time should I launch on Product Hunt?
Product Hunt names 12:01 am Pacific Time as the best time for makers who are planning ahead, and says the best day is the one you are most prepared for.
Can I launch from a company account?
No. Product Hunt says company accounts are prohibited; launch from a personal account.
Alternatives to Product Hunt
Sources, checked 2026-09-30
Launching this week?List it on VibeKing too: free with the badge, and every listing gets its own product page.
List on VibeKing