I spent $162k on Apple Search Ads without knowing which keywords were profitable. Some had 0.5x ROAS (losing money), others had 2.5x ROAS (printing money) - but I couldn't tell them apart. AppSkale shows you which keywords make money and which lose money. Track lifetime value per keyword automatically. Stop guessing, cut the losers, scale the winners. Built for iOS app developers running Apple Search Ads campaigns.